Mom 2.0 is a leading community for women who are content creators, entrepreneurs, and moms. The challenge was to align their Instagram presence with their target audience—moms aged 35-54 who are entrepreneurial and engaged with the summit content.

Mom 2.0 had a highly engaged audience but was seeing slow growth (1.3% per quarter) and some content misalignment with their core demographic. The challenge was to optimize the Instagram strategy to increase engagement, drive traffic to the summit, and narrow the focus to attract more entrepreneurial and creator moms.

I conducted a comprehensive social media audit of Mom 2.0's Instagram to identify areas for improvement. I recommended shifting from generalized content (e.g., recipes) to more targeted posts geared toward creators and entrepreneurial moms. Additionally, I provided actionable content guidelines using 10 content pillars and purposes to ensure the content aligned with Mom 2.0's mission and goals for the summit.

I implemented strategies like ManyChat automation to encourage DM interaction, UGC collaboration with summit speakers, and a more consistent video presence. I also streamlined the posting schedule, recommending carousels and using on-brand graphics, inspired by effective industry examples.

• Increased Instagram engagement rate by focusing on content relevant to entrepreneurial moms.

• Established a more direct connection with the core audience, leading to greater participation in event-related content.

• Introduced strategies for more effective content curation, including speaker collaborations and more interactive content like carousels and UGC, creating authentic engagement with followers.

• Positive feedback from the Mom 2.0 team on the improved Instagram content strategy, with ongoing use of the revised posting structure and content guidelines.