Avalon is a premier mixed-use shopping center located in Alpharetta, GA, known for its vibrant community, luxury shopping, world-class dining, and family-friendly events. It's a hub for local culture and serves as a gathering place for residents and visitors alike.

Avalon wanted to increase awareness for key events, drive attendance, and raise funds for charity. With multiple annual events, including the Christmas Tree Lighting, Kentucky Derby, and the Noon to Night Fashion Show benefiting Bert’s Big Adventure, the challenge was creating consistent, engaging content that would resonate with the community and drive participation throughout the year.

I partnered with Avalon for a 12-month brand ambassadorship, creating monthly content to showcase events and promotions. From attending events to curating social media posts, I highlighted everything from family-friendly activities to high-profile fundraisers. My content strategy ensured we engaged the community on Instagram, Facebook, and via email. A special focus was given to the Noon to Night Fashion Show, where I shared exclusive behind-the-scenes moments, promoted ticket sales, and worked to raise awareness for Bert’s Big Adventure, the charity supported by the event.

• Promoted key events, including the highly successful Noon to Night Fashion Show, which raised $85,891 for Bert’s Big Adventure, funding Disney trips for children with chronic and terminal illnesses.

• My Avalon content garnered over 300 interactions per post, significantly outpacing Avalon’s typical post engagement of fewer than 20 interactions.

• Created lasting connections within the community, with an increase in event attendance and strong participation in social media campaigns.

• Helped Avalon solidify its position as a community leader by consistently showcasing its philanthropic efforts and involvement in local events.